Yamaha Motor Corporation recently sold Century Boats and the majority of the assets related to the Century brand to Florida-based Allcraft Marine. The new owners plan to resume production of Century boats at their Dade City, Florida facility.
“We are very pleased that the Century brand will live on,” said Dean Burnett, Vice President of Yamaha Marine Group. “Century has a long and rich history in the marine industry, and we believe that Allcraft Marine will be a great steward of the Century tradition. The brand’s new owners clearly have a passion for producing high-quality products.”
Century was known for a high level of customer satisfaction and was consistently recognized for achieving high CSI index scores.
Allcraft currently builds and markets two fiberglass lines, Allcraft and Stumpnocker. The company notes there may be opportunities for growth.
“I love the history of the Century brand,” said Brian Lucius of Allcraft. “It’s been such a solid name for so long. Its brand awareness was extremely appealing to us. We want to get the Century name back to the forefront of everything we do. We are working toward getting the assets moved and getting production started for the 2013 model year, but it is business as usual for our existing lines.”
The sale of Century to Allcraft included the brand and all remaining molds and equipment. It did not include the former Century production facility in Panama City, Florida.
Yamaha Motor Corporation, U.S.A. purchased the Panama City-based Century in 1995 as part of a strategic plan to grow market share for its outboard motors in the offshore category. Annual sales for Century peaked in 2007 at over 1,000 boats annually.