The 2017 International Convention of Allied Sportfishing Trades, or ICAST tackle convention was recently held in Orlando, Florida. The Convention Center was a buzz of new products and offered an exciting view at the future of the fishing industry. ICAST, now in its 60th year, is the trade show that has become the launchpad for new products and start-up companies alike and it continues to grow each year.
Here are the new hot lures that will be coming to a tackle store near you for the upcoming year.
Stay tuned as we get a chance to test some of them and report back to you.
Started in 1877, Mustad has become the best- selling hook-brand on the planet and has a presence in more than 160 countries. Mustad products cover any discipline of sport and commercial fishing, industrial as well as traditional fishing. They have 184 years of experience you can trust!
Rapala has been the world’s favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality.
Savage Gear lures are the result of a team of worldwide anglers that approach each day on the water with uncommon ambition and a driving desire to take down the largest predatory fish in the water. Logging hundreds of thousands of hours with a fishing rod in hand, their experience is translated into swimbait, crankbait, and soft plastic lure actions. The goal is savage strikes – strikes carried out with complete, absolute, and total commitment from the fish to kill and eat the lure.
For over 80 years, Shimano has concentrated on precision engineering, one step at a time. Creating the most innovative products and processes you can hold in your hand today. That holds true for all of their products, be it a rod and reel or fishing lure. Shimano makes sure they produce only the best.
Yo-Zuri has developed technologically advanced fishing products that constantly lead the industry and has become one of the top rated brands of hard-baits in the world. Yo-Zuri fishing lures are crafted to be the most realistic looking, have the best actions, and are designed to help each angler have their best fishing days.
Since 2007, LIVETARGET has quickly grown to be one of the most innovative and forward-thinking creators of high-quality fishing lures. LIVETARGET lures have been awarded “Best of Show” distinction at ICAST an amazing six times: in 2010, 2011, 2012, 2013, 2015 and 2017.
Evergreen International is one of the top lure brands in Japan and now they have partnered with Daiwa in an effort to increase their reach in the U.S. market. Very popular in the bass fishing world, stay tuned for much more from this premium lure manufacturer.
For more than 30 years, Charleston, SC-based Z-Man Fishing Products has prided itself on bringing technology to anglers. Today, there are few fishermen who don’t recognize the Z-Man brand, and word of the durability and lifelike action of ElaZtech is spreading like wildfire around the world. Z-Man continues to work with leading B.A.S.S. Elite and FLW Tour anglers and saltwater pros to develop the most innovative and eye-catching soft plastics on the market.
Optimum Baits was established in 1996, with the purpose of providing the angler with an arsenal of the finest lures to maximize their time out on the water. They now offer over 15 different styles ranging from 2-inches to 16-inches in 50 different colors to make sure there is a lure for every fishing condition.