We asked the crew at Olukai how they got started and they replied; “It started as a different approach to a footwear company. We wanted to create footwear that combines durability for the waterman, ocean lifestyle, and a brand that has strong values and roots with style, comfort, and craftsmanship. We produce products we believe in. Products we can stand behind. We believe in quality products and materials, craftsmanship in construction and finding quality in life by the choices we make every day.”
One of the latest shoes from Olukai that follows in the footsteps of the same tradition of quality and comfort is the Nohea Moku (noh-heh-ah moh-koo), which means “handsome” in the Hawaiian language.
Nohea Moku is described by Olukai as a laceless shoe designed to elevate the traditional boat shoe.
“We crafted the handsome Nohea Moku with an adventurous nautical life in mind. Always sure-footed and down for an adventure, the no-tie laces and stretch bootie construction for barefoot wear yield a shoe that’s equal parts terrestrial, amphibious, and adventurous. Our patented Drop-In Heel® design offers both a shoe or slide functionality. Stretch bootie construction for barefoot wear and medial water drainage ports.”
The Nohea Moku upper is made of a lightweight breathable mesh with a stretch air mesh tongue and gusset. The shoe features an elastic lacing system for easy on/off use, medial water drainage ports and minimally lined with a soft breathable microfiber.
The footbed of the shoe is where they apply their “wet sand” principle. “A bare foot sinks slowly into wet sand. All at once it cups the heel and fills the arch while the toes splay out. Inspired by the feeling of bare feet in wet sand, we build our footwear with anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support. You’ll find these contoured footbeds in every product we make. From water-friendly sandals to beach town shoes to upcountry boots, our footwear is designed to deliver unparalleled comfort from the ground up.”
This comfort is realized in modern life with a dual-density anatomical PU footbed with a polyurethane gel insert. Soft, quick-drying jersey knit or single-layer mesh footbed cover for maximum comfort and breathability. The footbed is removable and washable.
The outsole of the shoe is made for boating with an all-weather, non-marking rubber cupsole with razor siping for traction on wet surfaces during your favorite activities.
Check out the Olukai website for several new releases including the Nohea Moku.