Made by dozens of businesses, multiple names. Basically a flutter lure, lots of side-to-side action. I find that if you snap them sharply upward and let fall back it will often be most effective, rather than a straight retrieve.
Just like all Krocodile lures are spoons, but not all spoons are Krocodiles. Everybody keeps re-inventing the wheel, adding an extra spoke to the hub or something. Especially throughout Asia, imitation is considered honorable flattery.