first, I appreciate your request for feedback, best luck in your business
all hands on deck (from my experience in the navy) calls for mustering topside for work or an inspection or an event (such as sailing into port) -- quite different from a call to battle stations
in your use, I would have recommended asking that question -- and developing your retail story -- before naming the business to get your branding tuned
at this point, I would be more interested in hearing your retail story than giving you my two cents on your business name, but I would always refer you back to what picture pops into your head: "Hands on Deck" (and build your logo around that)
all hands on deck (from my experience in the navy) calls for mustering topside for work or an inspection or an event (such as sailing into port) -- quite different from a call to battle stations
in your use, I would have recommended asking that question -- and developing your retail story -- before naming the business to get your branding tuned
at this point, I would be more interested in hearing your retail story than giving you my two cents on your business name, but I would always refer you back to what picture pops into your head: "Hands on Deck" (and build your logo around that)
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