Unreal!

darrin heim

American Tackle Company, Vice President/Partner
May 15, 2007
240
279
Oviedo, Florida
www.americantackle.us
Name
Darrin Heim
Boat Name
Several
Hi, I just wanted to share my recent adventure;

One week ago to the day, we concluded the most unreal week I’ve ever experienced! Now that ICAST and post-show fishing is over and all guests have gone home, I can reflect back on what I have just experienced and it was amazing.

ICAST is always an incredible experience with 4 days hanging out and partying with rod builders, industry friends and the team but this one was especially fun for me. It was the largest show I can remember with the most exhibitors and new products as well.

We connected with a lot of rod builders and rod designers from all over the world including SoCal builders which was awesome to see them attend. Many might not know that ICAST/ASA moved rod components out of the general Best New Product Competition categories into a specific “Custom Tackle and Components” category. Which sounds great but at the same time rod builders' badge status was also changed to “Custom Tackle Manufacturer”, without voting rights. In my opinion this is a bit odd that there’s a special category where typically the only interested parties cannot vote…. But despite this we were still able reach enough industry voters to consider our product the best in category winner which was awesome.

ICAST 2023 2 entering stage.jpg

ICAST 2023 3 on stage.jpg

ICAST 2023 4 team cele.jpg


First time in 15 awards have we been able to get the attending team on stage!

Then we were at dinner celebrating with some SoCal folks to later catch up with some of the team still celebrating at an industry event. Got there just in time for me to read a message on a mirror behind the band saying "shout out to American Tackle for winning ICAST” and I told the guys that’s not entirely accurate, we only won the category when one guy said that well maybe it will happen tomorrow. I said yeah am I supposed to believe some drunken Nostradamus prediction? Well lo and behold, he was right… the next day we were fortunate enough to be voted "Best Of Show" at ICAST 2023 out of all the other category winners. Finally fishing rod components are getting the respect they deserve for all component companies and rod builders. As I put it, with out them there's no fishing... Super fun experience that I’ll never forget!

ICAST 2023 5 Alex & Jordan.jpg


Alex my son and Jordan - our product development team.

ICAST 2023 6 BOS.jpg

ICAST 2023 1 BOS TY .jpg


Accepting the top honors for the show I took the opportunity to thank the team for a job well done!

ICAST 2023 showroom.jpg


It's cool to have all the visitors stop by the showroom to see the awards. They are actually the 2nd & 3rd in a few weeks since we brought another one home from EFTTEX in Budapest in June!

I just wanted to share my experience and post a thank you to all who stopped by the booth and voted for our product(if you were able to vote that is..). And I apologize to all who came by saying that they didn’t get a tumbler full of beer during our social hours LOL. We went through hundreds with 3 kegs of beer but they went quickly, so next year we’ll have a whole lot more….

Darrin Heim
American Tackle Company

And because I am a fisherman, another highlight was a new species in the boat caught by Austin in after-show fishing. It’s a Speckled Hind and was an incredible looking fish!

Hana Hou speckled hind.jpg

Hana Hou spkl hnd close.jpg
 
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GClev

Newbie for Life
Nov 21, 2015
767
1,452
LA County
Name
Gary C
Boat Name
HMS Hotspur
Kudos on your company's successes. It looks like a fun business vacation.

Buying any of your products however, requires me to drive 150 miles to Carson and back, or shop online and have them trans-shipped via Louisiana or Florida. All of those retailers carry limited lines and inventory. Your business model isn't really set up for retail buyers, is it?
 
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darrin heim

American Tackle Company, Vice President/Partner
May 15, 2007
240
279
Oviedo, Florida
www.americantackle.us
Name
Darrin Heim
Boat Name
Several
Buying any of your products however, requires me to drive 150 miles to Carson and back, or shop online and have them trans-shipped via Louisiana or Florida. All of those retailers carry limited lines and inventory. Your business model isn't really set up for retail buyers, is it?
I hear you, unfortunately we have quite an extensive product line and we realize it is unreasonable to expect our dealers/distributors to carry everything we have. While some items are primarily OEM/Brand customer focused, we are taking steps to improve availability of the majority of offerings. We are actively looking to reduce/consolidate some items as well as focus on key demand items while restructuring our distribution chain in order to boost accessibility. In my opinion our business model has had too broad of a focus to effectively satisfy such a wide target audience' demand. Moving forward though we are evolving our organization to have better market segmentation allowing greater reach and participation on all levels.

Darrin
 
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darrin heim

American Tackle Company, Vice President/Partner
May 15, 2007
240
279
Oviedo, Florida
www.americantackle.us
Name
Darrin Heim
Boat Name
Several
Here’s a quick glance at American Tackle’s ICAST 2023 show. There’s way too much to accurately depict how vast this event truly is, but maybe you can get some of the feel of what it was like for us to be in the center of the global fishing tackle industry for 4 days this year!

Darrin

 
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GClev

Newbie for Life
Nov 21, 2015
767
1,452
LA County
Name
Gary C
Boat Name
HMS Hotspur
I read minds.

Now I expect Mudhole to carry everything.
 
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GClev

Newbie for Life
Nov 21, 2015
767
1,452
LA County
Name
Gary C
Boat Name
HMS Hotspur
I hear you, unfortunately we have quite an extensive product line and we realize it is unreasonable to expect our dealers/distributors to carry everything we have.
Maybe a week ago. Not today.
 
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