The best jerk baits for halibut are the lucky craft 711 Cherry berry and the 728 Super Glow Sardines. Caught tons of spotties, Corvina, and halibut on them, just make sure to upgrade the hooks because the stock ones will break after like 5 fish.
For Swimbaits I really like the Warbait heads with pretty much any plastic you want, the war baits shape gives them a very nice swimming action and it destroys bass!
as for rods and reels, I use 1000 size works best and will cast a little further but your 2500-2000 sizes will work.
I agree on replacing the hooks on all of the stickballs or jerk baits. We've been going to (2) hooks on them, replacing the rings and either upgrading the trebles (just back 2 and leave front empty) or (2) singles.