There will be hundreds of rods there. Seekers, Sabres, Calstar, Truline, Phenix, Shimano and many others. If you can't find a good deal it is because you got there too late. I usually bring 20 or 30 nice rods to sell but I always bring a thousand dollars in case I run into a good deal on a rod or reel that I am looking for.
I went to a small one a few weeks back and I could have spent a mint. There were A LOT of rods there. Custom wrap jig sticks, classic USA Sabres, and everything in between. Lures, hooks, lead, line, hell there was even a guy there selling outboard motors. If its saltwater fishing related, you can find them at the swapmeets.
Don't jump on the first thing you see. Some better deals are in the back and middle of the area where smaller seller are trying to get rid of stuff they own to buy more stuff they will sell in the future.
The big sellers also have some decent prices and better selections, but they are businesses and may not be be as eager to deal.