Interesting nobody mentioned Leon's first shop....Cork 'n Tackle on Western Avenue and about 170th St on the Gardena side of Western. He had that shop before going to work for Sabre. I bought my first custom rod from him in the late 60's. A noodley Fenwick steelhead rod of 9'. Used to fish BFT at SCI with it with 10/12 lb line. Where my dad bought me the first Penn 501 was a bait/tackle store near the foot of Culver Boulevard in Playa Del Rey. Danged if I can remember the name of that store? That would be in the mid-60's. Darned near everybody else is mentioned here I think.