so very very similar products.
more and more similar
The reputation of the Fathoms is so good, I often get PM's that go something like "I am trying to decide between the Fathom [relevant size] and the [other brand reel over $500]".
Invariably, I bring up that if they recognize the amazing design advantages of the Fathom, but like the feel/finish/premium materials of the $500-plus reels, and their budget allows that $500 reel, they should consider a Torque [in that particular size].
A surprising number never made that connection.