all these "apparel" companies have promoted this behaviour. they care more about clicks(and the advertising revenue that can come from it) than fishing. i went fishing with a kid fresh out of high school that was more preoccupied about getting a selfie to the company that made his face mask than actually fishing. i dont understand why you would even do it, its not like these companies are paying for these pictures. but everyone now is a narcissist, and having your 10 seconds of fame on Instagram by having a company post your dumb face online is worth more to most anglers nowadays than actually catching fish.