Customer service, great prices, Joey at Squid-Co
Best selection of gear, not trying to save a buck. Fishemans landing.
Bubba is awesome. Don’t forget Johnny White!
Since you are from Oregon I would consider part of your sight seeing in San Diego going to multiple tackle shops.. Some folks on vacation love to visit Old Churches, some want to see the museums and Balboa Park in S.D., some what to see the best architecture in the area.. some just want to find the best bar... I figure that S.D. is the Mecca of West Coast Salt Water tackle shops and wharfs as so many various types of fishing related stores as well as long and short range fishing boats are located in a relatively small area. If you are interested in going out on a San Diego Fishing boat (s) in the future, call the landing and see when the boat (s) will be in the dock. Check them out for future reference. If you can (Depending if the dock is locked or guarded), go on down and check out the boat (s) you are interested in.... Hey, When in Rome...
With that said, map out a route that works with your time frame and visit multiple shops.. It's fun and will provide information for choosing possibly on-line purchases in the future... Each shop noted has their own strengths and personalities.. Some will feel more Old School, some more customer service and others well.. You will see for yourself. If you have the time go to at least 4 of them, get some help from an employee and see what you think. Heck, I am in the industry and love going to other tackle shops to chat and see what is going on.
Now, if you are anywhere near the San Fernando Valley (About 100 miles North of San Diego), come on over and visit Bob Sands Tackle in Van Nuys... I believe We are the best tackle shop in the country... But I might be just a bit biased...
Best of luck.