Yes very expensive for a bike. They are built (from the ground up, all design facets) to hunt. Hunting, like fishing, is an expensive sport and with all the gear I have amassed over time it is quite an investment. I could have spent $6k on a UTV or Quad, but I like being a silent hunter and the bike is really good up on the mountain. Incentive for me to pick up archery, I already have black powder setups.
I don't work for bakcou or any other bike company. I am not trying to promote anything here, just answering the OP and giving my feedback from my personal experience. This bike goes 28mph on flat ground, has intuitive pedal assist power and handles terrain very well. I'd like to see some kind of better brush guard for the chain/gears. I have some physical limitations so this bike has added versatility and longevity to one of the sports that I am passionate about.