Thin, Light and Huge on Power.

Available right now, 28 all-new St. Croix Rift Salt and Rift Jig models elevate nearshore fishing experiences.

Whether popping or cranking for roaming pelagics or working schools vertically, presenting big hardware for powerful saltwater behemoths is hard work. Angling stamina can wear down to the point where presentations become sloppy and less effective, or – even worse – to the point where fishing days end prematurely. 

Encompassing 16 distinct boat models (Rift Salt) and 12 jigging models (Rift Jig), all-new St. Croix Rift Series rods are offered as a direct response to nearshore saltwater anglers demanding thinner and lighter rods with uncompromising strength and durability. Introduced just two months ago at ICAST 2022, new Rift rods are available right now, making it easier to earn more success with less physical effort over every inch of water saltwater anglers roam.

New Rift Salt rods consist of 16 thin and powerful conventional and spinning models that form a comprehensive, stand-up toolkit for nearshore anglers casting for strong-willed fish on 15-to-120-pound line. Ranging from 6’6” to 7’10” in length with medium-light through heavy power and fast or moderate-fast parabolic actions, the expansive Rift Salt lineup covers the gamut from pitching swimming crabs to permit, cobia or tarpon to presenting large poppers and metal-lip swimmers to tuna, AJs or cow stripers. Materials, ergonomics, and St. Croix technologies combine in Rift Salt to minimize fatigue and maximize fun.

Specifically engineered to help mitigate the physical stresses associated with vertical techniques, new, strong and slim Rift Jig rods are conceived as an extension of the angler’s body. Consisting of 12 conventional and spinning models from 5’6” to 6’6” in length with moderate, parabolic actions and medium through extra-extra heavy powers, Rift Jig rods are tip-tuned and beefed-up in the butt, each optimized for battling fish in specific weight classes. Designed to bend where they should and never where they shouldn’t, the result is a jig rod that works harder than the angler, delivering fun fishability without compromise to maximum lifting power and durability.

Each Gunmetal Grey Rift model starts with a premium SCIII carbon fiber blank matched with St. Croix’s Fortified Resin System (FRS) for unparalleled flexural strength and uncompromising durability. St. Croix’s Advanced Reinforcing Technology (ART) further increases strength without adding weight. The results are incredibly powerful and durable rods that are made thinner and lighter in the hand.

A better strong and lightweight lever, Rift is completed with ergonomics and componentry that further enhance the angling experience. Proven, angler-preferred lightweight K-style guide platforms are corrosion resistant, durable and trouble free. Where Rift interfaces with the angler, premium and slim EVA handles are engineered and contoured for comfort, while remaining stalwart against the hazards of offshore boat duty. Ergonomic reel seats with double locking nuts provide worry-free and rock-solid security, while non-marring rubber gimbles hold Rift rods securely in stand-up belts and rod holders.

St. Croix Rift Features

  • 28 lightweight and durable Rift Salt (Boat) and Rift Jig models – conventional and spinning – that support high-performance angling in any nearshore saltwater application
  • SCIII carbon fiber for unparalleled flexural strength and durability, matched with Fortified Resin System (FRS) technology reducing weight
  • Advanced Reinforcing Technology™ (ART™)
  • Integrated Poly Curve® (IPC®) mandrel technology
  • K-style stainless-steel guides with Alconite rings
  • Nylon reel seats with double locking nuts
  • Rift Salt models feature contoured premium-grade full EVA handles
  • Rift Jig models feature contoured premium-grade modified split-grip EVA handles
  • Non-marring rubber gimbals
  • 5-year transferable warranty backed by St. Croix Superstar Service
  • Designed in Park Falls, U.S.A. and handcrafted in North America (Fresnillo, Mexico)
  • Retail price: $290-$350 USD


Variety is the spice of life for adventurous anglers exploring vast and diverse saltwater fisheries. Light in the hand but huge on power, all-new St. Croix Rift Salt and Rift Jig rods answer the call with the thinner, lighter, powerful and durable performance today’s nearshore anglers demand. And with 28 models to choose from, there’s a new Rift rod precisely handcrafted to target any nearshore fish in any presentation. They’re available for purchase right now at St. Croix dealers worldwide and online at

About St. Croix Rod

Headquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for nearly 75 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major producer to still build rods entirely from design through manufacturing. The company remains family-owned and operates duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series such as Legend®, Legend Xtreme®, Avid®, Premier®, Imperial®, Triumph® and Mojo, St. Croix is revered by all types of anglers from around the world.