One Water: Costa celebrates Earth Day with new film

As anglers, I tend to think we are somewhat selfish in our pursuit as well as probably pretty hypocritical. We have all this gear made of plastic and we pursue our game sometimes in complete ignorance of our footprint. In all honesty, I don’t always take the approach of the environment first and I’m not the most aware consumer in my use, but if there is something we can all do it is to start. The past is the past and we need to look to the future to mend, sustain and preserve for our fishing needs and those of future generations.

The folks at COSTA made this short film to bring awareness to the mindset of preservation and conservation. I love the take away in the end:



On Earth Day, Costa celebrates the 71% of the planet (ref.) that’s covered in water with the launch of “One Water” by Costa Films. One Water explores the reality that we are all connected by water, regardless of where we live, which makes us all responsible for protecting it. Costa Pros Hilary Hutcheson, Oliver White and Brandon Cyr share their unique perspectives on this shared resource and responsibility, as well as how we can all help. Start Small. Start Local. Just Start.


If you’d like to learn more about Costa’s work to help protect what’s out there, check out the brand’s Protect Report here.