Hook & Tackle Introduces New “Hook Me Up”

Hook & Tackle, the renowned outdoor apparel brand, is excited to introduce its latest innovation for the summer of 2023: the all-new “Hook Me Up” shirt. Designed to meet the demands of outdoor enthusiasts.

The Hook Me Up shirt is specifically engineered to provide ultimate protection and comfort during sun-soaked activities. With a UPF 50+ sun protection rating, wearers can confidently embrace the outdoors while shielding themselves from harmful UV rays. Whether fishing, hiking, or simply enjoying a day at the beach, the Hook Me Up shirt ensures you can stay outside for longer, worry-free.

Hook & Tackle’s® Hook Me Up shirt features a dual hook logo on the front chest and the Hook & Tackle logo on the sleeve.  It’s made with a Fish Flex Cross-Channel, 90% Polyester 10% Spandex Stretch Comfort Fabric that Goes With You, Wicks Moisture, Radial Sleeves for Expansive Arm Movement, UPF 50+ Sun Protection to Block Sun’s Harmful UV Rays and also Features a Rear Vent to Keep You in Breathable Comfort.


  • 90% Polyester 10% Spandex Stretch Comfort Fabric
  • Solar System® Breakthrough UPF 50+ Rating – highest possible rating
  • Radial Sleeves for More Expansive Arm Movement
  • Super Duper Quick-Dry
  • Shrink-Resistant

Crafted with cutting-edge Fish-Flex fabric, the shirt offers unparalleled stretch and durability. This innovative material provides maximum flexibility, allowing for a full range of motion without any restrictions. No matter the activity, the Hook Me Up shirt effortlessly adapts to your movements, ensuring comfort throughout the day. Hook Me Up shirt also boasts remarkable features for added convenience. Thanks to its quick-drying properties, wearers can enjoy the shirt’s moisture-wicking capabilities, keeping them cool and comfortable even in the hottest conditions. Furthermore, the shirt’s odor-resistant technology ensures freshness, even after long hours spent outdoors.

One of the standout qualities of the Hook Me Up shirt is its remarkable softness and lightness. Crafted with the wearer’s comfort in mind, this shirt feels luxurious against the skin and offers a feather-light sensation. It is designed to keep you cool and comfortable, allowing you to fully embrace your outdoor pursuits without distractions.

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