Acosta is tapped to lead global marketing efforts for the performance eyewear brand.
DAYTONA BEACH, Fla. (January 11, 2022) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more than 20 years of experience in the outdoor and fishing industries, Acosta will oversee Costa’s global marketing efforts creating a consistent brand experience in every channel of its business.
Acosta brings deep knowledge and connection to the fishing industry, as well as experience in branding, storytelling, and grassroots marketing to his position. He joins the team as Costa comes off a year of record growth and looks ahead to the new year with a continued commitment to support its core community of anglers and water enthusiasts, while also growing the brand globally and in the outdoor market.
“We’re looking forward to working with John to not only continue expanding our brand globally, but to engage more directly with our core fans – the anglers, adventurers, and explorers who live to be on the water,” said Justin Cupps, Senior Vice President at Costa. “Of course, we’ve joked about how fitting his last name is (Acosta), but honestly, having John come on board – with his considerable talent, energy, and industry reputation – is a huge win for Costa.”
“Costa is such an incredible brand. Their commitment to building the best products, topped with their widespread efforts to protect waterways, fisheries, and coastal communities, makes it a dream opportunity,” said Acosta. “With interest and participation in fishing growing right now, it’s an exciting time for the industry and brand. I’m honored to jump in amongst such a talented team.”
About Costa Sunglasses
As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable materials to its Kick Plastic initiative, IndiFly Foundation, and strong partnership with shark research organization OCEARCH, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.