Baja Resort Switches to Circle Hooks

The Hotel Buena Vista Beach Resort decided to take a conservation step as its New Year’s resolution with a switch to circle hooks. The hotel recently announced that its sportfishing fleet will lead the conservation charge on Baja Mexico’s East Cape by converting exclusively to Mustad circle hooks when fishing with natural baits.

The hotel’s decision to only utilize circle hooks was a long time coming. “Our commitment to conservation and the releasing of billfish began decades ago,” said Axel Valdez, Buena Vista Beach Resort’s Director of Marketing. “Numerous studies during the past 10 years have conclusively indicated that the survival rate for billfish in particular is significantly improved when using circle hooks versus conventional J-hooks.”

According to Mustad’s Jeff Pierce, the new Demon Perfect Circle Hooks are “the only circle hooks with Precision Proportions. This revolutionary design aspect means the point angle and length, gap, front length and all other parameters have the same proportions across the entire size range for maximum effectiveness. The range also boasts a new modified point design with a 96-degree angle which is optimum for insuring a high percentage of lip and jaw hooking.”

Ellen Peel, President of The Billfish Foundation was elated to see the switch to circle hooks. “The Buena Vista Beach Resort is setting a conservation benchmark for reducing post-release mortality in East Cape sportfishing that we applaud,” she said. “The Mustad new Demon Perfect Circle Hook selected for the Buena Vista sportfishing fleet is an excellent choice — it is devilishly awesome!”

Rob Kramer, President of the International Game Fish Association, also praised the Valdez family’s decision. “Extensive research has proven that circle hooks are an effective tool at increasing post-release survival of billfish caught on natural bait. The IGFA is pleased and supportive of Hotel Buena Vista Beach Resort’s decision to now require their use throughout their entire sportfishing fleet.”

The conservation-themed circle hook decision was made as part of the resort’s 35th anniversary. The hotel fleet will also fly the IGFA-approved David Wirth Circle Hook Released flag to encourage the successful release of billfish.

“We hope that our decision will influence other fleets here at East Cape to come to the same conclusion that the use of circle hooks can only improve the mortality rate of billfish released in the area,” said Valdez.

For more information on the Hotel Buena Vista Beach Resort, visit

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