Lenny Rudow, BD Contributor & striped bass fishing fanatic shows us how he Gulps! “The 5″ Jerk Shad! I love these things when the stripers get finicky. When they only give you a fraction of a second to set the hook, they like to spit out the fake lures but this Gulp!, they hold on tight!”

Using his favorite light line setup with a 1/2″ jighead, Lenny works the Jerk Shad with a steady retrieve and quick rod jerks to trigger a reaction bite from even the most reluctant stripers!
We’ve Gotta Know – How Do You Gulp!? Enter to win below
