It is our pleasure to announce that BD Outdoors has named Michelle Gandola as Director of Marketing. Michelle will work directly under Ali Hussainy, President to help promote the many ventures BD has in store for the near future.
Michelle comes to BD Outdoors after many years dedicated to the sportfishing industry. She worked as a cook and deckhand and then as operations manager for sportfishing vessels while going to college. After graduating college she took a brief hiatus from the industry to work in marketing and public relations for a large marketing firm.
When Ken Franke took the role as President of the Sportfishing Association of California, he recruited Michelle back to the industry. There she worked tirelessly as the Director of Public Relations & Marketing to represent the SAC fleet to government, business and community.
With the ever changing climate regarding sportfishing in Mexico, Michelle became an expert in navigating the complexity of crossing the border as a recreational boater. She brings with her a wealth of industry related knowledge and a spirit of creativeness and innovation that will undoubtedly be invaluable to the continued growth of BD Outdoors.
“We are super stoked to have Michelle join us here at BD Outdoors. She brings a unique skill set and awesome energy to our team. Her proven track record in marketing and business development will be a great asset.”
Says Ali Hussainy. Michelle will be joining the BD Crew at the Fred Hall Show in Long Beach and San Diego. Make sure you come by and say hello!
BD Outdoors was started by two Southern California fishermen who wanted to create a fishing forum where they could speak to other like-minded people. www.bdoutdoors.com has become the largest online community of avid saltwater anglers and outdoorsmen, with more than 700,000 unique visitors coming to the site each month, generating over 7 million page views.
BD Outdoors is not constrained by the boundaries of traditional print media. The site can display everything from breaking news to lengthy photo galleries in a timely, attractive, magazine-like format that readers can access from anywhere on a number of devices including smart phones and tablets such as the iPad.