LOWRANCE UNVEILS COMPACT PLOTTERS

LowranceLowrance's new Mark-4 grayscale and Elite-4 color series of compact, dual-frequency fish finders offer impressive imaging for a small unit as well as chartplotter options. Both series feature LED-backlit, 3.5-inch displays for better visibility at wider viewing angles, and more importantly, they are easy to read in all weather conditions, including direct sunlight.

These units are small and affordable, but they don't lack on features, making them perfect for small boats and kayaks. Use the TrackBack functionality to review the sonar-display history and save a waypoint using baitfish, game fish or structure on the sonar history.

There are six different models in the Mark-4 and Elite-4 line for a range of boats and applications.

“The Lowrance Mark-4 and Elite-4 clearly prove that customers don't have to compromise features or performance when shopping for a new fish finder or fish finder/chartplotter at a lower price,” said Louis Chemi, chief operating officer, Navico Americas. “We designed the new series to exceed customers' expectations while providing great value and even greater performance.”

The models use Lowrance's dual-frequency, transom-mount 83/200 KHz Skimmer transducer with up to 120 degrees of coverage, advanced signal processing and water-temperature readings. The units display bottom hardness and game fish in depths as great as 1,000 feet.

The Lowrance Elite-4x DSI and Elite-4 DSI models also come with the company's DownScan Imaging technology with remarkable below-the-boat, picture-like views of bottom structure as well as thermoclines, baitfish and game fish. The Elite-4x DSI and Elite-4 DSI not only let users see vegetation and bottom structure more clearly, but also help anglers recognize variations in weed growth and bottom hardness.

The dual-frequency DSI Skimmer transom-mount transducer with built-in temperature sensor operates at 455 kHz for wider and deeper coverage, or at 800 kHz for more concentrated scans with greater target separation in shallower conditions. DSI models are also equipped with Lowrance TrackBack functionality that allows anglers to position the cursor anywhere on the display and rewind sonar history to determine the depth of a marked object — such as suspended baitfish or a thermocline.

Featuring a built-in GPS antenna, the Mark-4 and Elite-4 chartplotter models are pre-loaded with a U.S. basemap that provides more than 3,000 enhanced lake maps with detailed shorelines and depth contours as well as coastal contours down to 1,000 feet. The units also feature a waterproof micro SD memory-card slot for compatibility with multiple mapcard options, including Navionics Gold and HotMaps Premium and Fishing Hot Spots. Owners can also store up to 3,000 waypoints, 100 routes with 100 waypoints per route, 100 retraceable plot trails and up to 10,000 points per trail.

Simple to install, you can flush-mount the units or use a bracket. The quick-release latch makes it easy to remove. All models feature a quarter-turn uniplug cable system with watertight seals for longer, trouble-free connections in all marine environments. Fully waterproof to the IPx7 standard, the new Lowrance Elite-4 and Mark-4 series are protected by a one-year limited warranty.

Available in January 2012 the prices range from $169 to $349, depending on the model. To locate an authorized Lowrance dealer near you visit www.lowrance.com.