LOWRANCE UNVEILS HDS MULTIFUNCTION DISPLAY

lowranceLowrance, a leader in marine electronics since 1957, recently unveiled its next-generation of its top-selling multifunction displays, the HDS Gen2 High Definition Systems. The all-new HDS Gen2 provides faster processing speed and a "StructureMap" view — a powerful, innovative tool that allows users to overlay and save StructureScan sonar images on a chart for review on and off the water.

The new displays feature double the memory and twice the processor speed of first-generation HDS models for enhanced responsiveness, faster start-up and menu operation, and lightning-fast chart panning and zooming speeds. When paired with the LSS-1 StructureScan Sonar Imaging module, users can activate the StructureMap overlay and scan images directly on a chart in real-time, or create StructureMap charts of their favorite fishing spots.

Compatible with Insight HD cartography, Navionics and all HDS-compatible third-party charting cards, the new StructureMap view provides a greater perspective of the areas covered by StructureScan sonar imaging.

“The all-new HDS Gen2 delivers the same feature-packed consumer benefits that have made HDS a leading multifunction display worldwide," said Louis Chemi, chief operating officer, Navico Americas. “Now, with Gen2's faster processing speed and the new StructureMap feature, our early field-test reports indicate that boaters and anglers will be blown away by the performance and amazing views of real-time StructureScan overlay.”

All HDS Gen2 models with chartplotter capability feature an internal, high-sensitivity GPS+WAAS antenna — with an LGC-4000 external 5Hz GPS antenna available as an option. HDS Gen2 models with fishfinder capability incorporate Broadband Sounder with greater sensitivity, peerless echo clarity and better definition to find more targets.

lowranceLowrance's TrackBack functionality allows HDS Gen2 users to scroll-back in the recorded history of Broadband Sounder or StructureScan sonar imaging to review structure or fish targets and pinpoint locations with a waypoint. To avoid losing important sonar data, HDS Gen2 continues recording throughout the use of TrackBack to ensure valuable readings are not lost.

All Gen2 models feature a SolarMAX PLUS display with LED backlighting for clear viewing in bright sunlight. HDS Gen2 models offer plug-and-play operation with an easy-to-use graphic menu system for more convenient access and control of key functions.

Users can network the HDS with Lowrance's comprehensive range of boating and fishing marine-electronics gear as well as the complete line of NMEA 2000 sensors for onboard systems.

The HDS Gen2 multifunction display lineup consists of seven models: the HDS-5m chartplotter, HDS-5x fishfinder, HDS-5 fishfinder/chartplotter, HDS-7m chartplotter, HDS-7 fishfinder/chartplotter, HDS-8 fishfinder/chartplotter, and HDS-10 fishfinder/chartplotter. Featuring the same 5-inch, 6.4-inch, 8.4-inch and 10.4-inch screen sizes.

All Gen2 fishfinder models are available with 50/200 kHz Skimmer transducer packs for deep water coastal applications, or 83/200 kHz Skimmer packs for inland fishing. HDS Gen2 models are also compatible with Airmar in-hull or thru-hull transducers for up to 1 kW operation. Lowrance HDS Gen2 displays are protected by a 2-year limited warranty, and backed by the 5-year Lowrance Advantage Service Program.

Scheduled to be in stores by January 2012, Lowrance HDS Gen2 multifunction displays can be purchased from authorized Lowrance dealers and distributors throughout the United States and Canada. Prices range from $549 for the HDS-5x Gen2 fishfinder to $2,449 for the HDS-10 Insight USA model. For more information, visit www.lowrance.com.