east county bait and tackleThe owners of Dana Landing, who have operated on Mission Bay for almost 20 years, decided to expand their business and recently opened a new shop in Lakeside, California, called East County Bait & Tackle.

´╗┐On February 11, East County Bait & Tackle will celebrate its Grand Opeing with a free event from 7 a.m. to 12 p.m. at the new tackle shop. Located at 10137 Maine Avenue in Lakeside, California, the East County Bait & Tackle is right off the 67 with plenty of trailer parking and easy access to all of the lakes in San Diego's East County.

The Grand Opening celebration will include a live broadcast with Let's Talk Hookup from 7 a.m. to 9 a.m., a giant parking lot sale with huge discounts — some items up to 50 percent off, raffles every 30 minutes and free breakfast and lunch.

Make sure to check out the new store, which has been completely gutted and remodeled. The new ownership has also built up the inventory with all of the top bass equipment and live bait you'll need to hit the lakes. You'll also find the best saltwater gear at East County Bait & Tackle.

You can also purchase your California state fishing licenses and Mexico fishing permits right on site before heading out on your next trip.

east county bait and tackleSeveral of the top vendors will be on hand for the Grand Opening, including Dana Landing, Bassaholics, Phenix Rods, Shimano, Rapala, Berkley, Daiwa, MC Swimbaits and more. It's going to be a great day with unbelievable deals. You're not going to want to miss it.

For more information, visit www.eastcountybait
or call 619-390-9112.