Mustad, the world’s largest-selling hook, recently launched a new promotion called “Hook a Million,” and if all goes according to plan, the company will pay out $1.4 million in cash to those lucky anglers who set a new world or state record using a Mustad hook.
“With over 50 new state records set in the last year or so and several world records pending certification, we felt the time was right for a program that rewards these accomplishments,” said Mustad General Manager Tom Kurtz. “We all know that the next cast could be the new record, and this promotion makes it easy — anglers fish on their schedule and their waters.”
The “Hook a Million” promotion, which kicks off in October 2011 and runs for 12 months, targets 10 of the country’s most popular fresh and saltwater fish, including Largemouth Bass, Walleye, Channel Catfish, White Crappie, Coho Salmon, Striped Bass, Kelp Bass (Calico Bass), Red Drum (Redfish), Spotted Seatrout (Speckled Trout) and Yellowfin Tuna.
Cash awards for the promotion total $1,400,000 and recognize both fresh and saltwater all-tackle state records and new IGFA certified all-tackle world records. Anglers who establish the first TWO new freshwater or first TWO new saltwater state records for the covered species receive $100,000 each, for a total of $400,000 in cash prizes. The first IGFA certified all-tackle world record for any of the listed species nets the lucky angler $1,000,000.
“Our goal is to make sure anglers from coast to coast have the opportunity to participate and the chance to win,” said Kurtz. “It doesn’t matter what state you live in, you’re still likely to have five chances for a big cash award.”
To make sure they qualify for big cash awards, anglers must register in advance and catch the new record on a Mustad hook. “We make thousands of premium hooks for all the species in the promotion and we’re encouraging anybody who fishes to register,” said Kurtz. “It’s free and you never know when that next record is going to bite.”
Make sure to visit Mustad’s website www.mustad.no and register for this promotion. We will keep all of the catches updated on BD and announce each catch that wins a cash prize in the Hook a Million promotion. Get out there and win some money!