Have you ever wondered about a lure's history? Was this the one that I used last year out in the ocean? What caused all of these teeth marks? Well, we have the ability to leave electronic messages on fishing equipment using modified cell phones and RFID tags. Memories from the past are retrieved using a Nokia 6131 NFC phone and replayed using an Apple iPhone. We have caught Walu from Fiji using a green Rapala lure.